Today WindEurope, the leading wind power business association in Europe representing over 400 members from 50 countries, launched a new on-demand video platform that will focus on a variety of wind industry related topics. According to the announcement, Windflix will be a hub for video content on wind energy produced by WindEurope and its members and partners. There will be new content every month. The platform provides all content in a free access model.
“COVID19 has accelerated the digitalisation of work and private life. It’s given us a lot of new opportunities to learn and access information. It also means we get bombarded with tons of webinars, conferences, videos – great content but often not at the right time to allow us to watch it. The WindFlix platform will let you access the programmes you want, at the time you want, from wherever you are” – said Malgosia Bartosik, Deputy CEO at WindEurope.
The content is categorized into several sections, which will have regular new episodes: “Our industry, our jobs” will look at different jobs in wind energy, “Power up your day with Recharge” will be the main industry news programme, “Breaking wind” will highlight more of the fun news pieces, “Tea and Champagne” is where Giles Dickson and Pierre Tardieu, our CEO and Chief Policy Officer will chat about the latest political and market developments, “Digitalisation in motion” will focus on digitalisation in wind.
“The videos you can find on Windflix are intentially diverse. They range from educational content for children over business intelligence for the wind sector to interviews with policymakers and entertaining content. We intend to create content for everyone. We really want Windflix to become the window to the wind industry for everyone.” – said Christoph Zipf, Press & Communications Manager at WindEurope.
The WindFlix platform will also have new versions of our popular “Kids vs. Wind Gurus” series. As announced the first personality to be grilled by schoolchildren is Alessandro Boschi, Head of Renewables at the European Investment Bank.
“During the pandemic new digital communication channels have popped up. But there are just too many interesting webinars and online conferences… we don’t always find the time to watch them. The new video platform Windflix allows you to watch our content any time you want and wherever you are. Producing our own videos allows us to showcase all aspects of our work – from advocacy, to market analysis, webinars, events and much more. In collaboration with our members and partners we will continuously produce fresh content. The inhouse production allows us to move fast and to bring you the latest trends in wind energy. “ – added Christoph Zipf in his comment for BalticWind.EU.
Video is a very popular format, but for good reason. Various studies of the marketing industry over recent years show the great effectiveness of the video format in building effective communication with audiences. According to a study conducted by Hubspot 54% of consumers want to see more video content from a brand or business they support. Because of how busy today’s consumer is, video content is also one of the most impactful forms of content delivery. According to the company Insivia viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
We will follow the further steps of the Windflix platform and look forward to its development for the benefit of the entire #BalticWindNetwork.